The Minister of State of Tourism (I/C), Culture (I/C) and Civil Aviation, Mahesh Sharma said that the Government has set a target to achieve one percent share in global tourism arrivals by next year. He was speaking at ‘Make in India’ National Workshop on Tourism, Media, and Entertainment in New Delhi today. Sharma said that to achieve this target a multi- pronged strategy is being worked out. The focus of the Government is on improving the cleanliness, hospitality and safety aspects of tourism, he added. Also the synergy of the three ministries i.e., Tourism, Culture, and Civil Aviation will be improved substantially to take tourism to new heights, he said.
Highlighting the aspect of accessibility, Sharma said that good connectivity to tourist destinations is the key factor for improving tourism. The Ministry of Tourism has allotted Rs. 500 crore for the development of theme-based tourist circuits. Accordingly, the Tourism Ministry has drawn plans for the development of five important circuits i.e., Ganga circuit, Krishna circuit, Buddha circuit, North East circuit, and Kerala circuit, the Minister explained. Elaborating the new initiatives, he said that a ‘Cruise plan’ will be ready for implementation soon. Similarly, a comprehensive plan will be prepared with the Ministry of Environment and Forests for promoting wild life tourism.
Sharma said that since Dhabas along the highways are very popular among tourists, the Dhaba owners will be trained to provide hygienic food to tourists and travelers. Similarly, the souvenir industry should be developed to give fillip to local skills and craftsmanship.
Among the steps taken recently, the Government has identified 25 monuments for Adarsh Smarak Campaign, in which they will be developed as model monuments. The path breaking initiative of e-Ticketing at monuments has already begun with the launch of e-Ticketing at the Taj Mahal at Agra and Humayun’s Tomb at Delhi. The Minister said that his focus will be to promote both foreign as well as domestic tourism. He urged the leaders in the tourism sector to take bold decisions to improve the tourism industry.
Secretary (Tourism) Lalit Panwar said that the Ministry is taking several new measures to re-launch tourism and taking India’s rich cultural heritage to all corners of the world.
The Minister of State for Commerce & Industry (I/C) Nirmala Sitharaman was also present at the workshop.
