Bringing the entire hotel chain of the fastest growing Indian hotel company, Lemon Tree Hotels on mobile, digital marketing agency Internet Moguls has made a first ever feat in India. Introducing a mobile website that’s equipped with unique features such as location detection and user interface aimed at converting traffic into direct sales, the freshly revamped mobile website of Lemon Tree Hotels is a first-of-its-kind in the Indian hospitality industry.
Internet Moguls has brought technology to a new level while equipping the Lemon Tree Hotel’s mobile site with the Location Detection feature. Using the advanced form of GPS technology, the mobile site detects the user’s location and automatically suggests the closest Lemon Tree Hotel to him.
The new mobile website, revamped by the Internet Moguls, presently has all the 25 operating Lemon Tree hotels across 15 cities of India on this platform. The mobile site has an extremely efficient user interface. Users with smartphones will now be able to not just easily locate the nearest Lemon Tree Hotel, but also find out about the exclusive offers with the link placed dominantly on the site. Internet Moguls has been proudly associated with the Lemon Tree Hotel Company for 2 years now, for their digital marketing initiative.
Avijit Arya, CEO, Internet Moguls, used this analogy to describe the trophy m commerce website, “Many years back credit card companies fought to get a wallet share and now, we commerce companies want to take a share of the phone space through various apps”. Further, he says, “the next level of hotel commerce would be TV and Wi-Fi. We endeavor to bring the latest in 361 degree digital revenue streams for lemon tree hotels in the near future.”
Protik Basu, Head-Digital & Rewards, The Lemon Tree Hotel Company, said, “We are pleased to have partnered with Internet Moguls in bringing shape to our idea. With a mobile app in the pipeline, we together look forward to working in many more path-breaking customer-centric innovations in the digital space in the near future.”
