IT&CM China 2013, one of the leading MICE events in China, is being held between April 17-17, 2013 in Shanghai. The event is offering 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations a networking platform to exploring business, education and networking opportunities over the next 3 days. Other event features include some 400 hosted delegates, over 10,000 business appointments as well as over 60 business, education and networking sessions.
The highlight of this year’s event is the slew of fresh initiatives implemented to strengthen the value proposition for exhibitors. This includes delivering more Chinese buyers to the event, with an even greater focus on Association buyers and Corporate Travel buyers, as well as enabling Exhibitors to schedule up to 100 per cent of their appointments ahead of the event.
For the first time, IT&CM China will present a larger percentage of Chinese buyers, with 65 per cent of them coming from across China. “This emphasis on the Chinese Buyers is what IT&CM China is about. What makes IT&CM China’s value proposition unique from the other IT&CM events in Bangkok and India, is the opportunity for exhibitors to explore business potential with the Chinese market,” said Darren Ng, Managing Director of TTG Asia Media.
Organisers have also given the profile of attending buyers a makeover. Explained Dake Zhu, PCO, PEO and Event Director of co-organiser CITS International MICE, “Our exhibitors tell us that they are also interested to meet with Association buyers and Corporate Travel buyers. Thus, this year, the composition of Chinese buyers will have a higher percentage of Association and Corporate Travel buyers”
New destinations such as Brussels (Belgium), Dalian, Guilin, Philippines and Xiamen will be making their debut at this year’s IT&CM China exhibition showcase. New corporate brands taking their own pavilions/booths include Accor, Fujita Kanko Hotels & Resorts, JTB Group, Merci France, Memento Asia, New Century Hotels & Resorts, Nippon Travel Agency, Okura Hotels & Resorts, Rosedale Hotel Group, Starwood Hotels & Resorts, Thai Vision Holidays (Hong Kong) and The Saujana Hotel, Kuala Lumpur.
