IWD II: It Is Important For Women To Get More Support At Home From Their Families – Lubaina Sheerazi, CEO & Co-founder, BRANDit

For decades, women have achieved remarkable milestones, shaping not only the landscape of travel and tourism but also leaving indelible marks across economic, political, and social spheres simultaneously. Their contributions resonate as pillars of progress and empowerment. On International Women’s Day, T3 takes the opportunity to draw a spotlight on our women readers from cross-section of the industry. Lubaina Sheerazi, CEO & Co-founder, BRANDit, shares her views with T3.

Presence of a healthy ecosystem for women entrepreneurs in the tourism domain:

I personally think women entrepreneurs are doing fine. The few limitations present are more related to the deeply rooted sociocultural expectations that are set for women.  It is important for them to get more support at home from their families or their husbands who need to take up equal responsibilities in running the home. As an entrepreneur deeply entrenched in the industry, I also acknowledge the need for concerted efforts from the private sector and government to introduce initiatives that empower women to transcend traditional roles, fostering an environment that supports their advancement into leadership positions. Practical changes, not just rhetoric, are vital. Advocating for policies is essential for a more inclusive and equitable space for women entrepreneurs in tourism.

Message for budding women entrepreneurs

To the budding women entrepreneurs in this industry, my message is one of encouragement and strategic guidance. I advise aspiring entrepreneurs to actively seek out initiatives that are tailored to their specific needs. Instead of adhering to generic skill-building programs, prioritize participation in leadership and networking initiatives designed explicitly for women in the region. Cultivate mentor-mentee relationships with established figures in the sector who can provide valuable insights and support. Embrace your unique perspective and experiences as strengths, positioning yourself to not only take the next step but to assume leadership roles. The journey may be challenging, but your contributions are integral to reshaping the narrative of women in travel and tourism.