ixigo has launched a first of its kind virtual travel currency which is free of any gimmicky offers and restrictions posed by loyalty programs that other travel apps offer.
“Research reveals that travellers in India are tired of gimmicky travel loyalty programmes, cashback offers, and wallets that come with limitations and restrictions on their earning and usage. Most existing programmes, have minimum booking values to earn anything at all, you get your cashback or earnings many days after your booking and your earned value is most likely to expire within 90 days,” Aloke Bajpai, CEO & Co-Founder, ixigo said.
With the value of one ixigo money being equivalent to a rupee, users are entitled to use the entire balance of their ixigo money account on their next booking transaction. The process is very simple, allowing logged in users to both earn and spend ixigo money on each booking. Travellers can avail the benefits of ixigo money by simply signing in to the ixigo website or app on android or iOS. Owing to complete transparency, consumers can now manage their account, track their usage and check out for balance expiry all with a few taps.
