During his visit, Dr. Abed Al Razzaq Arabiyat, the Managing Director of the Jordan Tourism Board engaged in productive discussions with Indian authorities, tourism stakeholders, and industry leaders to forge strategic collaborations and cultural exchanges. This will also help leverage tourism as a catalyst for economic growth and mutual understanding.
Dr. Abed Al Razzaq Arabiyat, the Managing Director of the Jordan Tourism Board, is in India to unveil Jordan’s ambitious tourism vision for 2025. This visit underscores Jordan’s dedication to strengthening cultural ties and fostering strategic partnerships with India, a vital ally in promoting mutual prosperity through tourism.
“India is an important source market for Jordan, consistently ranking among our top five markets,” said Arabiyat. “The deep cultural connections and the increasing number of Indian travellers exploring our historic and scenic destinations reinforce our commitment to enhancing travel experiences and promoting mutual growth. We also appreciate the efforts of Think Strawberries, our representatives in India for supporting our shared goals towards making Jordan an ideal destination for high-value Indian travellers,” he added.
Arabiyat joined Makram Al Queisi, Minister of Tourism and Antiquities of Jordan, on his maiden visit to India for attending the 46th Heritage Committee Meeting by UNESCO. The Minister’s presence marks a historic moment as efforts are made to formalise Umm el-Jimal as Jordan’s seventh UNESCO World Heritage site. This significant milestone will further enrich Jordan’s cultural landscape and bolster its global reputation as a guardian of ancient civilisations.
“Jordan is a land of unparalleled beauty and rich heritage, offering a multitude of attractions that cater to the diverse interests of Indian travellers. It offers an unparalleled blend of historical depth and natural beauty,” said Arabiyat.
“Petra, an ancient city carved into red sandstone cliffs, stands as a testament to the ingenuity and artistry of the Nabateans. Recognised as one of the New 7 Wonders of the World, Petra is a must-visit for history enthusiasts and adventurers alike,” he elaborated.
“Another gem is the Dead Sea, the lowest point on Earth, where visitors can float effortlessly on the mineral-rich waters renowned for their therapeutic properties,” Arabiyat continued.
Jordan’s commitment to preserving its cultural heritage is evident in the array of UNESCO World Heritage sites, which, in addition to Petra, include Quseir Amra, Um er-Rasas, and the Baptism Site of Jesus Christ. Each site provides a unique glimpse into Jordan’s historical and religious significance, attracting pilgrims and history buffs from around the world.
Arabiyat introduced Jordan’s Vision 2025, focusing on five strategic pillars designed to position Jordan as a premier global destination. This includes Meetings, Incentives, Conferences, and Exhibitions (MICE) Tourism, Destination Weddings, Luxury Tourism, Adventure Tourism and Film Tourism.
“We have streamlined the visa process, enabling Indian visitors to quickly obtain their visas online or upon arrival. This initiative reflects Jordan’s commitment to strengthening ties with India and ensuring a seamless experience for all visitors, whether they are here for leisure, business, or cultural exploration,” Arabiyat emphasised.
During his visit, Arabiyat engaged in productive discussions with Indian authorities, tourism stakeholders, and industry leaders to forge strategic collaborations and cultural exchanges. These initiatives aim to enhance tourism cooperation between Jordan and India, leveraging tourism as a catalyst for economic growth and mutual understanding.
To further boost tourism marketing, Jordan is set to launch an advanced AI-driven application named Jordan Gate. This innovative super app integrates various functionalities into one platform and features a cutting-edge AI system designed to offer personalised interactions with tourists. “With Jordan Gate, we are not only improving how we communicate with potential travellers but also setting a new standard in tourism marketing,” Arabiyat explained. “Our AI system will provide tailored recommendations, generate content, and facilitate real-time, personalised conversations. We are excited about this technology as it positions Jordan among the first tourism boards globally to leverage such advancements.” The launch of Jordan Gate is anticipated within the next two months and is expected to revolutionize how Jordan engages with the global tourism market.
Additionally, he assured that Jordan is committed to implementing targeted marketing strategies to foster its reach to the Indian travellers through digital campaigns and association with media channels to showcase its unique attractions and create tailored travel experiences.
