Jumeirah Hotels and Resorts recently conducted a two city roadshow in Mumbai and Delhi, to strengthen the brand’s ties with the Indian travel-trade fraternity. The roadshow was part of Jumeirah’s newly enhanced focus on India as a source market for its hotels in the UAE, Europe and the Maldives.
Linda Lewis, Vice President, Global Sales Middle East and Asia Pacific, Jumeirah Group said, “The India market has witnessed a considerable rise in outbound luxury travel in recent years. Given that this demographic seek superior travel and stay experiences; our current portfolio includes hotels and resorts within a number of favoured locations; and we are one of the world’s most awarded luxury hotel brands, Jumeirah is well placed to fulfill the requirements of the Indian luxury traveler, including families, couples, the MICE industry and those seeking destination weddings and honeymoons.”
Jumeirah recently signed a direct connectivity partnership with Make My Trip (MMT) India, providing a smooth booking channel for Indian consumers who wish to book Jumeirah hotels around the world. MMT’s acquisition of Golbibo.com in January 2017 makes them the biggest online travel portal in India.
Lewis added, “India is a key source market into the UAE and into a number of our other destinations including the UK and Maldives. We are focusing on expanding and consolidating our ties with the FITs and the luxury travel segment to reach out to a larger audience and gain a higher market share. MMT’s reach and presence in India goes above and beyond Tier 1 states. With this in mind, our visibility on this platform will help to increase brand awareness and gain new consumers.”
Jumeirah Group has 11 hotels in the UAE and a presence across Europe, Middle East and Asia. While the Burj Al Arab Jumeirah is synonymous with the brand in Dubai, Madinat Jumeirah and Jumeirah Emirates Towers have also proved particularly attractive to the Indian market. Jumeirah’s most popular hotels outside of Dubai for Indian travellers include Grosvenor House Suites by Jumeirah Living in London, Jumeirah Frankfurt and Jumeirah Vittaveli in the Maldives.
