Acknowledging the growing prominence of the India market and enhancing the tourism and business ties, Kenya Tourist Board (KTB), will participate for the second consecutive time at SATTE 2013 in New Delhi to be held on 16 – 18 January and will lead a delegation of 18 companies to India that will include flight operators, hoteliers, tour operators and Kenya Wildlife Service, for a road show that is to be held on 22, 23 and 24 January in Kolkata, Hyderabad and Chennai respectively.
According to the Kenya Tourist Board, India is the primary source market for Kenya in Asia region with 51,492 Indian arrivals to the destination for the period January – October 2012. From year 2009 till 2012, there has been an overall growth of 73.32 per cent in the Indian arrivals, thus making it a highly potential market for Kenya. India has recently risen to be within the top 5 markets in tourist arrivals for Kenya.There is a notable shift in tourism traffic from being just traditionally VFR (Visiting friends and relatives) to an increased number of leisure and business tourist arrivals. The incentive market has continued to grow and Kenya Tourist Board forecasts an even more accelerated growth in this segment.
SATTE will be attended by Safari Trails, HTT Holidays and Incentives,Uniglobe Silverbird Travel Plus, Big 5 Tours & Safaris, Wildtrek Safaris, Kenya Wildlife Trails, Nature Expeditions Africa Ltd, Golden Holidays Travel Group Kenya, Sun Africa Hotels, Sarova Hotels, African Quest Safaris, Holiday Bazaar and Atua Enkop. The delegation at roadshows will include Atua Enkop Africa Ltd, African Quest Safaris, Cosmic Safaris Ltd, Golden Holidays Travel Group Kenya – India, Holiday Bazaar Kenya Wildlife Trails, Mada Hotels East Africa Ltd, Mitoni Africa Safaris. Private safaris, Safari Trails, Safarilink Aviation Ltd, Sarova Hotels, Sun Africa Hotels, UNIGLOBE Silverbird Travel Plus Ltd, Travelcare Ltd, Travel Wild East Africa, Travel Wild East Africa, Vintage Africa and Wildtrek Safaris.
