Kerala Blog Express 2.0, the second edition of the campaign hosted by the Kerala Tourism to enable some of world’s foremost online travel writers to explore the state, was flagged off by V S Sivakumar, Minister for Health, Family Welfare and Devaswom.
Kerala Blog Express takes selected, ace bloggers from around the world on a two-week road trip across God’s Own Country to discover the beauty of the region and experience its unique culture. Among this year’s participants which included two Indians, three were from Spain and Italy, two each from United States, Poland, United Kingdom, Philippines and a participant each from Brazil, Slovakia, Hungary, Finland, Uruguay, Mexico, Czech Republic, Greece, Israel, France, Indonesia, South Africa, New Zealand and Bulgaria.
First organised in the financial year 2013- 2014, the campaign was a huge success and drew very positive response from the participants, Kerala Tourism Additional Director (General), Anupama T V told reporters following the flag off.
Kerala Tourism, known for its innovative and creative projects, is the first tourism board in India to organise an event of this kind with the aim of reaching out to a wide international audience.
Thirty travel bloggers/photographers/writers are taking part in the second edition of the Kerala Blog Express. The selection was carried out using an online voting scheme, from which the campaign management team shortlisted the participants.
“Numerous promotional schemes like Google ads, Face book ads and blogger outreach activities were employed for reaching out to the travel blogger community,” said Anupama. She also added that the winners were selected based on their profile, reach and number of votes.
