Kerala Tourism has hit the road in the Polish capital of Warsaw making its foray into Eastern Europe, the fastest growing economic region in the whole of the European continent.
The age-old medicinal tradition of Ayurveda and the pristine beaches of Kerala were the highlights as the state tourism department organised its roadshow in Warsaw on Wednesday, drawing a large number of visitors and representatives from the domestic outbound tourism sector. “With its vast geography, diverse culture and a fast growing economy, East Europe is a very important market for tourism,” said Kerala Tourism Minister A P Anilkumar.
“Poland is today considered Europe’s growth champion following its successful economic reforms and building of vital institutions since 1989,” he said.
“We are confident that our entry into the outbound tourism market of Poland will be a catalyst for attracting travellers from East Europe,” the Minister added.
Kerala Tourism Director P I Sheik Pareeth led the state delegation at the Warsaw roadshow held in Mamaison Hotel Le Regina. India’s Ambassador to Poland and Lithuania, Ajay Bisaria, was the Chief Guest at the function.
As many as eight trade partners of Kerala Tourism — CGH Earth, Somatheeram Ayurveda Group, Kairali – The Ayurvedic Healing Village, Pioneer Personalised Holidays, and Lotus Destinations, Sitaram Beach Retreat, The Nattika Beach Ayurveda Resort and The Paul Resorts & Hotels participated in the roadshow. “We received tremendous response from the travel and tourism trade representatives based in the Polish capital,” said Pareeth. “They were all very eager to know about Kerala,” he added.
