Nearly 400 participants from the Indian travel industry engaged in a remarkable 1,000+ successful B2B meetings with 17 exhibitors comprising of Destination Management Companies (DMCs).
The Korea Tourism Roadshow 2024 took place at the Yashobhoomi Convention Centre on October 18, where nearly 400 participants from the Indian travel industry engaged in a remarkable 1,000+ successful B2B meetings with 17 exhibitors comprising of Destination Management Companies (DMCs), attractions such as the K-Beauty brand Jenny House, the JUMP performance team, and airlines like Korean Air and Air India. This platform fostered long-term business partnerships between India and Korea.
The Roadshow concluded with a Gala Night attended by over 350 guests, including key figures from the Indian travel industry. Super 30 Founder Anand Kumar, Padma Shri Awardee and Korea Tourism Honorary Ambassador, graced the evening with his presence, further solidifying the strong business ties formed throughout the day. Joining him was Anushka Sen, an actor and fellow Honorary Ambassador of Korea Tourism.
The event also featured a special segment to honor KTO’s valued partners in the travel industry, including renowned Online Travel Agencies (OTAs) and established travel agents, who were recognized with awards for their significant role in promoting travel for Indians to Korea.
The Korea Travel Fiesta 2024, organized by the Korea Tourism Organization (KTO) India, concluded its two-day spectacle at DLF Avenue Saket.
Held from October 19 to 20, the Korea Travel Fiesta 2024 attracted visitors eager to immerse themselves in the vibrant K-Wave.
The Korea Travel Fiesta 2024 featured K-Style Entertainment performances, and a K-Beauty zone offered makeup sessions by brands like Jenny House and Amore Pacific, while the K-Food Zone presented Korea’s cuisines.
The K-Stamp Rally Adventure took visitors through various experience zones, offering K-merchandise as rewards.
Myong Kil Yun, Regional Director (India & SAARC Countries), Korea Tourism Organization (KTO), shared his thoughts on the successful events, “The overwhelming response we received for both the Korea Tourism Roadshow and Korea Travel Fiesta 2024 has been truly remarkable. With approximately 800 visitors at the Roadshow and over 70,000 at the Fiesta, this year has proven that the bond between India and Korea continues to grow stronger. We look forward to creating even more memorable experiences for our Indian audience and deepening business collaborations in the tourism sector.”
With each year, the Korea Festival plays an essential role in fostering tourism and business relations between India and South Korea. In 2023, South Korea welcomed a growing number of Indian travellers, drawn by the country’s attractions. South Korea’s easy visa policies, direct flight connectivity, and its diverse entertainment, beauty, and food offerings have positioned it as a top choice for Indian travellers.
