Korea Tourism Organization in association with regional tourism boards of Seoul, Incheon & Gyeonggi will be organising its special MICE road show on March 29, 2017 at the Taj Palace Hotel in New Delhi. Key MICE travel agents, event planners and corporate have been invited to the event to network and seek possible synergies with South Korea travel service providers.
The road show will begin with a half day travel mart where 18 Korean exhibitors will showcase their new products and offerings for the Indian travel trade. In addition to the three regional tourism boards from Incheon, Seoul and Gyeonggi, wide variety of exhibitors such as convention centre, hotel and cruise will be displaying the MICE assets of South Korea.
During the travel mart more than 100 travel agencies will meet all the suppliers and regional tourism bodies to receive new product information and Korea’s MICE offerings. The evening function i.e. Korea MICE Night 2017 will comprise of the destination presentation on Korea as a MICE destination.
Korea has been ranked the world’s top 2 destination for global congresses hosted in 2015 in UIA’s Global Meetings Ranking. This initiative will make a positive impact on the growing numbers of MICE travelers from India to Korea. The main attraction of the evening will be the non-verbal performance by the Korean troop “The Drawing Show” that will engross the audience in Korean style.
Byungsun Lee, Director, Korea Tourism Organization said, “South Korea has now transformed from being a new destination to a must try experience for the Indian traveller. Last year was favourable for MICE business with a key convention like Rotary being hosted in South Korea. There is a wealth of destinations all featuring their own unique attractions and venues for the MICE visitors. The Korea MICE Night 2017 is one of our efforts to craft Korea a highly-competitive MICE destination.”
With the event planners and companies starting to plan their off-site events for the financial year, the Korea MICE night has been planned at the right time to tap the market.
