With a philosophy of making holidays a priority, Kuoni– SOTC, revealed the findings of its India Holiday Report 2015. The Report finds that 96 per cent of Indians believe that holidays are important and 15 per cent respondents rate holidays higher than clothes and electronic gadgets. It also says that 81 per cent of respondents who chose group holiday, chose it because of their ‘Cost Effectiveness’ and 68 per cent, for their inclination towards home food.
The study was conducted by Nielsen with 900+ Indians across 6 cities – Mumbai, Delhi, Ahmedabad, Kolkata, Bangalore and Chennai in the age group of 25 to 60 years to understand the mindset and behavior of the Indian traveler towards holidays.
Speaking on the report launch, Vishal Suri, CEO – Tour Operating, Kuoni India said, “The Kuoni-SOTC Holiday Report for 2015, research for which has been conducted by Nielsen with an objective to understand and obtain insights of the Indian Leisure Traveler and their travel behaviour. At Kuoni-SOTC, it is always our endeavour to continuously offer great value to our customers and cater to their needs. The insights from this study will further help us move in this direction making holidays a priority for Indians.”
Rajeev Wagle, Managing Director Kuoni India said “The launch of this report underlines our commitment and our undying passion for making more and more people sees a little bit more of the world. There is a lot in store for our esteemed customers and partners here at Kuoni India. Each of you present here today, have shown great confidence and loyalty to our organization for years, providing prudent guidance even in difficult times… We are counting that this esteemed partnership we share further deepens and continues to prosper in all our future endeavors.”
