Madhya Pradesh is all set to become India’s first state to organize ‘Jal Mahotsav’ or ‘Water Tourism’ next month with a view to attracting more tourists to the state.
The ten-day ‘Jal Mahotsav’ extravaganza will be inaugurated on February 12 in Hanuwantiya at Indra Sagar Dam, one of Asia’s largest man-made water reservoir. It will bring forth an opportunity to experience the colourful customs and rich traditions of Madhya Pradesh through art, craft, folk music, dance and cuisines.
“It is a first-of-its-kind event going to be organised in Madhya Pradesh. The aim is to encourage more tourists to this destination. The mega event will be inaugurated by Madhya Pradesh Chief Minister Shivraj Singh Chouhan,” said Tanvi Sundriyal, Additional Managing Director, Madhya Pradesh State Tourism Development Corporation.
Keeping the significance of water in mind and to cleanse the mundane boredom and revitalize the spirits, the Government of Madhya Pradesh is initiating a truly unique and mega annual event, Jal Mahotsav.
She said the principal objective of this event is to showcase the cultural heritage of Madhya Pradesh and spark festivities that become a tradition across generations. This ethnic and unique celebration will also serve to reinforce Madhya Pradesh, as one of the most sought after travel and leisure destination in India.
The mega event is steadily gaining form in the oasis of tranquility at Hanumantiya in the Khandwa District. The surreal spurt of adventure sports and cultural extravaganza over the serene and ethereal landscape of Indira Sagar is perhaps the perfect juxtaposition reminding us to cherish life to its fullest
“MP tourism has taken this initiative to raise awareness about the importance of water through Jal Mahotsav, which is an enthralling mix of cultural performances and adventure activities taking place against the beautiful background of the Indira Sagar Dam”, said Om Vijay Choudhary, Executive Director, Madhya Pradesh State Tourism Development Corporation (MPSTDC).
”It turned out to be a successful event today. We are happy to announce that we had more than 200 delegates from the industry and ministry,” Mamta Pandey, Sr. Liason & Marketing officer shares.
The Jal Mahotsav will end February 21, 2016.
