MakeMyTrip and ICICI Bank have announced a multi-year partnership to introduce co-branded credit cards to make travel an even more rewarding experience for Indians on the move. The cards provide customers attractive lifestyle privileges as well as the opportunity to convert their daily spends on the card to MakeMyTrip ‘MyCash’, the reward currency of the travel portal. Each reward point earned as ‘My Cash’ has a value of Re 1. It can be redeemed across an array of categories on the travel portal such as air-travel, hotel booking, holiday packages. Additionally, customers can also use it to redeem partner merchant benefits on MakeMyTrip for categories including cab aggregators, online movie ticketing platforms, e-commerce portals among many others.
“We are pleased to partner with ICICI Bank and look forward to affiliating with a brand as committed as we are to building customer relationships and enhancing customer loyalty. This partnership will deliver most meaningful and distinctive value proposition to our customers making it the most rewarding way to travel,” Rajesh Magow, Co – Founder and CEO, MakeMyTrip, said.
Anup Bagchi, Executive Director, ICICI Bank said, “Our research indicated that customers are looking at newer card reward propositions which provide them the flexibility to accumulate reward points and redeem them for travel and entertainment related spends. In line with this customer requirement, the new co-branded card offers customers and provide unmatched benefits on travel related spends. We believe that this card will be yet another imperative addition to our existing range of credit and debit cards.”
