In order to strengthen the brand’s connect amongst existing travellers and drive its adoption among new consumers, online travel company MakeMyTrip has adopted a new brand-advertising campaign. Through this brand repositioning exercise and the new tag-line ‘Dil Toh Roaming Hai’, MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large.
The campaign reflects the company’s strong connect and deep understanding of Indian consumers along with the width of its travel solutions. The film also integrates MakeMyTrip’s service offerings that enable a seamless and hassle-free travel experience. The voice over for the TVC has been given by the acclaimed Indian film and stage actor and director Naseeruddin Shah. The brand film will be promoted on TV, social media and digital platforms from 27th April.
Commenting on the new avatar, Saujanya Shrivastava, CMO, MakeMyTrip said “MakeMyTrip has been instrumental in changing the way India travels. With the widespread adoption of Online Travel, it was imperative for us as the category leader to unearth a deep-rooted customer motivation and strengthen our association with customers….”
According to him, the new TVC, ‘Dil Toh Roaming hai’, showcases how each one of us has a wandering heart with many latent travel desires. The campaign will have high visibility and impactful presence in the ongoing IPL, and will be supported by digital and on-ground innovations.
