MakeMyTrip has announced crossing four million app downloads across mobile platforms – Android, iPhone, Windows and Blackberry. With this, the company has become the first Indian OTA to reach this milestone. The Android platform leads the app downloads tally for MakeMyTrip, followed by iOS.
“The mobile platform is especially significant in the Travel category since it fulfills the promise of an always-on device with the always-connected traveller, providing service-providers the opportunity to deliver utility, convenience and superior customer experience. With growing dependency on smartphones, more and more people are turning to mobile to plan and book their travel. The success of the MakeMyTrip travel app with over 4 million downloads is a testament to traveller comfort and convenience on mobile,” Rajesh Magow, Co-Founder & CEO-India, MakeMyTrip.com, said.
Rajesh further elaborated on the advantages of booking on MakeMyTrip travel app, “We build products with a ‘mobile-first’ approach to ensure a seamless and enjoyable look-and-book experience for our customers. Not only is booking on mobile extremely safe and convenient, but our mobile apps are specially designed to operate even in flaky network conditions. This means that the chances of finding a good deal on mobile and successfully paying for it is higher (and faster) than in the web browser.”
MakeMyTrip is focusing on delivering a superior experience to all mobile users regardless of channel of access. It recently introduced India’s first flight-booking service in Hindi on its mobile site. To access, users can visit www.makemytrip.com through their mobile phones and opt to change the language settings. It is also the only OTA to offer multi-Airline meal-selection option (with rich illustration and reviews) as well as seat-Selection for SpiceJet on mobile.
Pranav Bhasin, Head – Mobile Products, MakeMyTrip.com elaborated on the app features, “We are the only OTA in India to offer full-service booking apps across mobile platforms – iOS, Android, Windows and Blackberry, besides a HTML-optimized touch site. Unlike other apps with limited functionality, MakeMyTrip travel apps enable searching, booking and paying for domestic and international flights, Hotels, Holidays and Bus. Our apps offer the same functionality as that available on the website (including hotel reviews, pictures, and TripAdvisor ratings). The user experience on both Android and iOS platforms is delivered through native apps that provide a smoother user experience, increased personalization and faster access to relevant information.
