Marriott International Asia Pacific recently unveiled the Meetings Imagined web portal and Meeting Services App to the region’s event planners and organisers. The two digital innovations are the first-of-their-kind in the industry and are intended to assist the planner, from inspiration to execution. Meetings Imagined will be launching across approximately 100 properties throughout Asia Pacific and 13 fully-serviced Marriott International properties in India.
Meetings Imagined provides expert tips on everything related to meetings, including networking activities, maximising social media exposure and creating the right meeting environment. Meetings Imagined also includes the latest meeting trends and hundreds of inspirational images to spark creativity. Marriott International’s research discovered that there are seven purposes for meetings: celebrate, decide, educate, ideate, network, produce and promote. Meetings Imagined allows meeting planners to design their meetings with a purpose in mind; the website is curated around these purposes and the component building blocks of meetings – setup, food and drink, tech & supplies, and experiences.
In addition to the website, event planners can collaborate on event creation with Marriott International’s Meetings Imagined specialists who are available in 11 Asia-Pacific markets.
“Marriott International has been studying the way planners interface with hotels when they organise events. We have mapped out the planners’ journey, from the moment they have a need for a meeting, all the way through to how they search, book, plan and design the meeting. We aspire to provide something different to address the milestones – and pain points – in the planners’ journey. Meetings Imagined is a unique approach to help planners and organizers to design more inspiring and engaging meeting experiences for their delegates based on the purpose of the meeting,” said Peggy Fang Roe, Chief Sales and Marketing Officer, Asia Pacific, Marriott International.
The Meeting Services App is a continuation of Marriott International’s innovation in technology, spaces and services, and builds upon the brand’s existing offerings. The app provides real-time connectivity to Marriott for meeting planners and features a wide range of functions. This includes a chat facility to connect MICE organisers with Marriott’s event team throughout the planning and execution process, and allows Marriott to respond immediately to any issues or requests, and to inform the planner on how the request is being handled.
As of this year, the Meeting Services App is available in 20 languages at 100 hotels under Marriott Hotels, JW Marriott, Renaissance, The Ritz-Carlton, Autograph Collection and Courtyard by Marriott across the region. The app would be active in India from June 2015.
