B2B travel company My Value Travel.com recently launched a unique rewards program named “MVT Rewards Program” for the travel agent’s network.
The Program promises multiple rewards for travel agents per booking wherein its registered B2B agents get Reward Points for every booking that they make on’myvaluetravel.com’ as well as Bonus points for the next booking. Moreover, Bonus points of the first booking would be added to the agent’s ‘Points Total’ when he makes the second booking.
Both Reward Points and Bonus Points under the MVT Rewards Program will be calculated based on per passenger booked basis. Reward Points are based on Per Pax booked and would be 50 or more Points, while Bonus Points would be 100 or more Points for per pax booked. 100 points is equal to Rs.100. Also to make the Rewards program more attractive, the company has also brought in a two-level ‘Super Bonus’ benefit as well.
Deepak Agarwal, Managing Director, My Value Travel.Com, said: “This reward program would be a mutually rewarding initiative whereby our valued agents would be motivated to do larger business with us on one hand while creating a strong brand loyalty towards MVT on the other.”
He further added that MVT did not want to do an ad hoc ‘Incentive Scheme’ for its valued Agents network which results in increased business only during the period for which the Incentive Scheme runs, unlike that MVT’s scheme which would be an open-ended for its agent network for the times to come in future.
