Adlabs Imagica launches Grand Parade

By Maansi Sharma, May 12, 2014

Theme park Adlabs Imagica launched ‘The Grand Imagica Parade’ over the weekend, and was inaugurated by actors Rana Duggabati and Pallavi Joshi. The parade will take place daily at Imagica in Khopoli, off the Mumbai-Pune Expressway, and will feature the characters that form the attractions at the theme park.

Speaking on the sidelines of the event, Aarti Shetty, Creative Director, Adlabs Entertainment said, “In this country we have not seen a true parade, despite having grown up with most of these characters. When we opened the park there was too much on the plate and I was unable to organise this. Now that we have all the rides functional, this was at the forefront of our plans. It has taken time because the logistics are complicated, but all the floats and characters we have started off with are the ones we were keen on showcasing, and with time we will add many more. It will, over time, be larger than it is.”

Speaking about the park, she added that the response to the park has been very positive. “There were a few negatives about the park, but we streamlined those, including the complaint that there is a need to walk a lot in a theme park. This is the reason we built the park in a circular fashion as opposed to the usual design where you wander off and discover a route. We also have buggies and a train that runs, as well as shade available. Otherwise we have received positive feedback, and have even seen loyal customers and repeat visitors, especially groups, who are emotional about the rides,” she concluded.


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