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HomeNewsInternationalTaiwan aims incentive, student and leisure segments

Taiwan aims incentive, student and leisure segments

Encouraged by 30 per cent growth in Indian arrivals within last three years, Taiwan Tourism has adopted a multi-dimensional marketing and promotional strategy to further boost the Indian arrivals. “Within the last three years, we invested a lot of budgets in India to improve our visibility and how to accommodate Indian friends in Taiwan. In fact, we really see the numbers going up. India is a strong potential market for us. Our numbers have grown up by 30 per cent in last three years. We witnessed an incremental 10,000 Indian travellers in 2015 over 2014. In 2014, we had Star Cruise sailing on the Taiwan seas but in 2015, we notched growth without Star cruises. We received 36,000 Indians in 2015. This year, till August, we estimate of welcoming over 20,000 Indian visitors, reflecting a growth of nine per cent,” Arthur Hsieh, Director, Taiwan Tourism Bureau (TTB) Singapore branch said on the sideline of a roadshow in New Delhi.

Hsieh claimed that visibility of Taiwan as a tourism destination is growing but there is a lot more to be done. “Interestingly, we started seeing some Indian incentive groups coming to Taiwan in the end of 2015. We are ready to offer incentive supports to large group. We would like to organise incentive workshop in India. As Taiwan has good universities, we are also looking at tapping the student segment from India. We would like to welcome more Indian student in Taiwan,” he said and added that Taiwan is quite suitable for family holidays. Taiwan introduced a MICE incentive plan for India in December 2015 with special schemes and performances designed to attract MICE groups.

It has also introduced a simplified group visa policy to encourage more high-end tourist groups from countries such as India, Indonesia, the Philippines, Vietnam, Myanmar, Cambodia and Laos. The group visa is free of cost for five or more persons to push the MICE growth.

Talking about the promotional strategy for the India market, Hsieh said, “We are creating awareness about our tourism products in major metros. So far, we have visited six cities – New Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad. Our priority is to consolidate our positioning in these cities first before going to other Indian cities.” He added that Taiwan is positioning itself as value-for- money destination in India.

Taiwan and India recently signed bilateral air services agreement for the development of civil aviation relations that will help facilitate increased bilateral trade and economic cooperation, cultural exchanges and tourism, currently, Taiwan-based China Airlines offers three direct passenger flights each week between Taipei and New Delhi.

Taiwan annually receives 10 million foreign tourists and its main source markets are Mainland China, Hong Kong, Japan, Korea, and Singapore amongst others.

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