Hotel aggregator OYO recently launched an outdoor campaign called MyOYOCity. The campaign showcased the charm of Indian metros and how every city in India is an OYO city. The campaign ran across 8 cities in India – Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Lucknow and Ahmedabad.
In just three years, OYO has built a strong network across 200 cities in the country through 70,000 rooms in 7,000 hotels. The campaign featured beautiful cityscapes underscored by local OYO network strength to associate it as an OYO city. The intent is to build a strong local connect by showcasing the timeless charm of these metros.
Sharing more on the campaign, Vishal Jain, VP – Growth & Marketing, OYO, said, “MyOYOCity campaign was created to establish that OYO has a comprehensive network and local expertise across the country, and to convey to the onlookers that wherever your travels may take you, you’ll always find OYO’s hassle-free hotels next door…The 360-degree campaign also included radio spots in 6 cities and amplification on social channels where we received huge engagement.”
