The Pacific Asia Travel Association (PATA) and the International Union for Conservation of Nature (IUCN) have launched a new partnership in the form of a memorandum of understanding (MoU), recognising the positive impacts that their collaboration can have in the areas of conservation and sustainable development.
The specific objectives of the MoU include collaboration in capacity building, knowledge sharing, and networking, both online and in person. PATA members can look forward to opportunities to increase their knowledge of wider sustainability issues, particularly in relation to Mangroves for the Future (MFF) and coastal tourism, as well as forthcoming IUCN case studies showcasing positive examples of sustainable tourism on PATA’s sustainability website, sustain.pata.org.
“We are excited to have IUCN on board to share their knowledge and best practices to enable our members to make smarter decisions in the context of environment and conservation. The benefit of the partnership allows PATA members to increased access to opportunities to make a difference in dealing with Asia’s critical sustainability issues in relation to the travel and tourism industry,” Mario Hardy, CEO, PATA, said.
“Tourism is growing rapidly in the Asia Pacific region, with opportunities for both positive and negative impacts on ecosystems and communities, particularly in vulnerable coastal regions,” said IUCN Regional Director for Asia Aban Marker Kabraji. “This new partnership will allow us to share information with PATA member companies, to explore business risks and opportunities within the tourism industry, and to create new solutions together.”
