Formule1 has joined loyalty programme PAYBACK as its first partner in the hospitality category. This association will enable Hotel Formule1 guests to avail membership with PAYBACK Program and earn points. The partnership will maximise rewards for millions of PAYBACK Members spread across India on every stay, across all Formule1 properties in India such as Greater Noida, Ahmedabad, Bengaluru and upcoming properties with an assured earning rate of 4 PAYBACK Points on every Rs 100 spent and use their existing PAYBACK Points as a currency to book a stay at Formule1 Properties. As part of launch offer, PAYBACK Members can also avail 15 per cent discount on room rates along with a complimentary breakfast for all stays, will be valid until 31 October, 2013.
Hotel Formule1 guests, on the other hand, who enroll into the PAYBACK Program, will be eligible to avail all benefits of PAYBACK Members and also redeem their PAYBACK Points for attractive rewards, with instant redemption at over 50 partner brands existing on Payback’s Network, in over 100 locations and 3000 points of sale across cities in India.
Philip Logan, Vice President, Formule1 Hotels India says, ” Typical loyalty programs centre around hotels and airlines, but with the unique PAYBACK Program one can not only earn and redeem reward points by staying at Formule1 but also by shopping, travelling, with more than 50 of its partner brands. It is a unique platform for us to reach out to customers looking for value for money and I am glad that Formule1 hotels will now be their preferred option for stay.”
Rahul Rana, Chief Operating Officer, PAYBACK India said, “As consumers preferences evolve, and as hotels aggressively try to deliver differentiated experiences to their customers; loyalty programs that offer consumers varied choices and experiences in the hospitality sector are gaining relevance and popularity. Recent research reports have indicated that with improved benefits and guest-friendly policies, loyalty programs are increasingly becoming one of the major reasons guests choose to stay loyal to a particular brand. This also indicates the growing influence loyalty programs have on a brand’s performance – more so in the hospitality industry which is all about customer connect and differentiated customer offerings.”
