Known for the world famous Amazon rainforest and Machu Picchu, Peru is witnessing a northward growth from India market. In the first two months of 2018, the destination has already witnessed a staggering growth of 36.9 per cent as compared to last year.
Speaking about the growth from India market Luis M Cabello, Economic and Commercial Counselor of Embassy of Peru in India said, “The response of the Indian market has been great. According to the statistics received from the Ministry of Foreign Trade and Tourism (MINCETUR) of Peru, the tourist arrivals of Indians to Peru has grown a record 36.9 per cent in the first two months of 2018, in comparison to the same period in the year 2017. This record-breaking growth is a sign of the growing popularity of Peru among the Indian tourists, who are evolving in their tastes, and in the look-out for exclusive experiences. Similarly, the growth of the number of Indian tourists arriving in Peru, for the period of January to December 2017, in comparison to 2016, has been a promising 22 per cent with the total number of visitors from India crossing 7200.
This Latin American destination is known for various attractions and products such as sustainable tourism in the Amazons, historical tours in Machu Picchu and the Inca cities, cultural immersions with local tribes in Puno and Lake Titicaca, adventure sports like sand duning in Huacachina, and trekking in the world-famous Inca Trail amongst others.
Cabello added, “The destinations are myriad, but to highlight some: Lima, Nazca Lines, Ica, Cusco & Machu Picchu, Arequipa & Colca canyon, Puno & Lake Titicaca in the South of Peru. Northern Peru is home to some of the grandest civilizations, dating back to before the Incans and adrenaline-pushing beaches which attract surfers from around the globe. The Mancora beach in Piura boasts of the world´s longest left wave and Trujillo is a beautiful colonial city with mouth-watering gastronomy and postcard-perfect buildings.”
In 2018, the destination started the year by promoting itself in India through participation in SATTE, one of the leading travel and tourism exhibitors in India.
He further said, “2018 has begun on a very promising note with a participation of the first-ever Peruvian Tour operators´ delegation at the annual tourism fair of SATTE in New Delhi. A total of ten Peruvian Companies participated in this year’s editions of the annual B2B fairs, starting off the year with punctual meetings between the Indian and Peruvian operators. Thereafter, a FAM trip was organised for some of the key Indian operators who travelled to Peru and are set to participate in the annual Peru Travel Mart in Lima. The Commercial Office of Peru in India hopes to see the fruits of these networking sessions in the numbers of Indian tourists next few years. For the second half of the year, we will be looking at promoting Peru in both the B2B and B2C segments with some plans which are in the pipelines.”
Earlier in 2015, the regional Governments of Cusco and Karnataka have signed letter of intent to promote the world famous Machu Picchu and Hampi. “The Letter was signed with the aim of promoting cooperation and collaboration between private, non-governmental and academic institutions, with the aim of strengthening the ties that already exist between our nations,” Cabello said.
