The Philippines Department of Tourism said its delegation at World Travel Market 2014 with two major business deals agreed and the announcements of events for ‘Visit the Philippines Year 2015’.
The Philippines signed two key deals – one with the GTI (Global Tourism Interface) Network and the other with leading youth tour specialist, STA Travel.
The GTI marketing initiative aims to boost numbers from the UK, France, Italy and Spain through the creation of a digital press office; social media campaigns; blogger press trips; and joint promotional activities with the travel trade. The STA deal, a year‐long campaign, will target those aged 19 to 35 in Austria, Australia, France, Germany, Switzerland and the UK.
Objectives in the partnership agreement include an 80 to 100 per cent growth in youth travel to the Philippines, which would result in an additional 8,000 travellers over a 12-month period.
A highlight for the tourism department was the international unveiling of events for “Visit the Philippines Year 2015”, which was promoted extensively at WTM. The campaign aims to bring 10 million international visitors to the Philippines in 2016, up from about 4.7 million in 2013.
