In response to consumers’ increasing desires to manage travel plans directly from their smartphones – and make sure they are getting the best deal while doing so – Preferred Hotels & Resorts launched a mobile app and member rate program as major enhancements to its points-based hotel rewards program, iPrefer. In celebration of iPrefer and the pursuit of independent travel, Preferred Hotels is gifting 25,000 bonus points to iPrefer members who make a booking within the app by April 21, 2017.
“The new mobile app and member rate program are designed to better connect today’s travelers with the unique appeal of the independent hotel experience through a seamless loyalty program that delivers exclusive, on-the- go access to an attractive rate, points, and valuable on-property perks,”said Casey Ueberroth, Chief Marketing Officer, Preferred Hotels & Resorts. “These enhancements are a testament to our continuous commitment to making iPrefer the most compelling loyalty program for independent-minded travelers.”
“India is one of the fastest growing travel markets globally, and innovations in technology are significantly influencing the way Indian travelers can explore unique destinations and find independent hotels around the world that offer immersive experiences. The noteworthy benefits of the iPrefer mobile app and member rate program shall further strengthen the rising popularity of the iPrefer program in India, as well as encourage discerning luxury travelers to conveniently book their holidays directly through iPrefer channels for access to competitive rates and valuable benefits upon every stay,” said Saurabh Rai, Executive Vice President, Preferred Hotels & Resorts.
Through the app, which was built in collaboration with American Express, members can search and book stays at more than 600 iPrefer participating hotels worldwide, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings, and immediately access and redeem Reward Certificates.
