With the integration to STAAH’s real-time online distribution technology, Ramee Group of Hotels, Resorts & Apartments has streamlined its channel management to report a significant increase in online bookings and staff productivity.
“Before connecting to the STAAH platform, we had online presence but limited through a few of the most popular OTAs,” says Nihit Srivastava, Director India (Operations & Business Development), Ramee Group of Hotels, Resorts & Apartments. “Managing even these few channels was cumbersome and ridden with overbooking and rate parity errors, not to mention the staff time spent updating multiple websites.”
The Ramee Group and STAAH partnership began just over three years ago, when the former started using STAAH’s Instant Channel Manager and ConvertDirect Booking Engine for their Indian operations. The results were almost instantaneous and significant with a 40% rise in online bookings and revenue.
“Since partnering with STAAH in 2014, not only have our bookings and revenue seen a massive jump, but for each month that passes, we are saving tremendously on manpower. The partnership has helped us to focus more on our other tasks and less on managing our rooms online,” says Srivastava. “Ultimately, it’s allowed us to maximise our online revenue right up to the last room.”
