Sabre Corporation (NASDAQ: SABR) announced a new agreement with Korean low-cost carrier (LCC) Jin Air. The deal will support Jin Air in powering future revenue growth, while enriching content for Sabre-connected travel agents around the world.
Under the multi-year agreement, Jin Air will be able to put its offers and fares in front of hundreds of thousands of Sabre-connected travel agents globally, while agencies will be able to book and ticket Jin Air content via Sabre’s Global Distribution System (GDS).
“We are thrilled to bring more choices to consumers via their preferred Sabre-connected agencies in Korea, and globally, while providing Jin Air with global distribution reach,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “As industry recovery continues apace, it’s essential that carriers of all business models take time to look at their distribution strategy, to ensure they are reaching the right travellers through the right travel sellers in the right markets. We look forward to working with Jin Air to enable the carrier to fuel recovery and growth for its own business and the wider travel industry by bringing more content to the Sabre GDS.”
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