SATTE, South Asia’s leading B2B travel and tourism event was originally coined as an industry podium for promoting India among its generating market. Established in 1994, the travel expo purely focused on Inbound Tourism. The main aim behind the whole show was to showcase India as prominent and emerging destination in the global tourism market. In 2003-04 SATTE decided to add more feathers to its cap by incorporating domestic tourism as a component of the show. This segment soon became a vital part of the expo. Moving forward SATTE realised the potential of the rising profligate middle class population who were now taking holidays abroad and added Outbound Tourism to its portfolio. With this significant addition SATTE evolved into a comprehensive tourism event, showcasing various facets of tourism globally. With 590 exhibitors from 35 overseas countries and 23 Indian states; buyers from over 43 countries and 74 cities of India, SATTE 2013 has seen the participation of many new countries as their launch platform to showcase their diverse tourism profile to Indian travel trade.
Over the years SATTE has enjoyed much acclaim in international business circles, having worked closely with renowned travel associations, organisations and media houses such as UNTWO and International Council of Tourism Partners (ICTP), Association of Domestic Tour Operators of India (ADTOI), Association of Tourism Trade Organisations India (ATTOI), Enterprising Travel Agents Association (ETAA), Federation of Hotel & Restaurant Association of India (FHRAI), Indian Association of Tour Operators (IATO), IATA Agents Association of India (IAAI), Travel Agents Association of India (TAAI), Travel Agents Federation of India (TAFI) and Outbound Tour Operators Association of India (OTOAI).
SATTE looks forward to a power packed 2014 and will include exhibition, knowledge seminars, networking galas, B2B Pre-Scheduled Appointments (PSAs), destination briefings, buyer briefings all under one roof, thus making it a global event that powers business for the travel & tourism industry in India.
Moving forward, keeping up with the industry’s demand to expand the canvas of SATTE by incorporating new segments, SATTE is exploring the possibility of launching few niche and emerging segments such as MICE and Travel Technology at its 21st edition in 2014.
SATTE 2014 is scheduled to be held in New Delhi at Pragati Maidan from 29 – 31 January 2014 and in Mumbai at Nehru Centre from 3 – 4 February 2014.
