Janine Hutton has been appointed as the new Chief Marketing Officer (CMO), effective from February 2013. She takes over the position of Chief Marketing Officer from Roshene Singh, who retires at the end of this year after being with SA Tourism for nearly 10 years. Hutton has over 15 years of senior management experience and is currently the co-founder and owner of the successful online marketing company, Social Act, and is also a Partner at leading destination consulting company Ivy League’s Africa office.
Announcing the new appointment Thulani Nzima, Chief Executive Officer, South Africa Tourism said, “For an ambitious marketing organisation such as SA Tourism, the CMO position is absolutely critical in driving the organisation’s marketing and trade work at Head Office and our increasing number of country offices and target markets around the globe.” He described Hutton as an extremely competent and capable candidate to lead the company’s marketing efforts, “As we seek to continue to be innovative and effective in driving the growth of tourist arrivals to our country and in keeping pace with global trends affecting tourists’ behaviour and travelling patterns, we are extremely excited about Janine’s appointment and we are convinced she will be very adept at managing the considerable challenge of heading up the team responsible for SA Tourism’s marketing operations and strategies,”
“I am very excited at the opportunity and looking forward to the challenge. In the changing marketing environment and business world, I believe the best way to achieve success is with an integrated marketing approach, including all aspects of relevant digital channels, to positively influence lead generation, increase brand awareness and drive tourist arrivals to our country,” Hutton said of her appointment.
