South African Tourism Unveils ‘Learn SA’ 2023 Edition, Empowering Trade Partners

South African Tourism announces the 9th edition of the ‘Learn South Africa 2023’, a 6-city training initiative to promote the destination as a premier choice for Leisure and MICE among Indian travelers.

South African Tourism has announced the 9th edition of its flagship travel trade training session ‘Learn South Africa 2023’. Aimed at educating the travel trade fraternity on the newer destination offerings across the tourism’s board various target markets in India, the session will help equip travel agents with the finest tools allowing them to package and sell the destination effectively.

The 6-city training session will commence in Delhi on 12th September followed by Pune on 05th October, Kochi on 12th October, Indore on 18th October, Surat on 26th October and Jaipur on 1st November. As South African Tourism aims to surpass pre-pandemic arrival numbers this year, such sessions are proven to set the ground for motivating tourism board’s travel trade partners to align with the board’s initiatives. Furthermore, it also assists South African Tourism in positioning the destination as a preferred leisure and MICE haven for Indian travellers and businesses.

Commenting on the ‘Learn South Africa’ 2023 sessions, Neliswa Nkani, Hub Head – Middle East, India and South-East Asia, South African Tourism said, “2023 has been translating into another successful year for South African Tourism as we are witnessing double digit growth numbers from India. I am extremely excited to engage with the Indian travel and trade family and introduce them to our magnificent offerings.”

“We have designed these workshops to not only educate but inspire and enable our valued trade partners to showcase South Africa in its full glory to the discerning Indian traveller. We recognize the immense potential that lies within the Indian market, and it is our collective endeavour to tap into this potential. Keeping this in mind, this year’s Learn SA will have a special focus on tier 1 and tier 2 cities of India. Together, with our Indian partners we look forward to creating majestic experiences for Indian travellers visiting the Rainbow Nation”, Neliswa added.

The 2023 edition of Learn South Africa session is expected to be attended by over 1000 travel agents from different parts of the country.