Starwood Hotels & Resorts Worldwide has announced the debut of Aloft Ahmedabad. The opening marks Starwood’s fifth Aloft hotel in India’s rapidly expanding hospitality market. The brand currently has a strong footprint in South India with well received hotels such as Aloft Chennai, OMR – IT Expressway, Aloft Bengaluru Whitefield, and Aloft Coimbatore Singanallur. Recently, Starwood entered North India with the Aloft Chandigarh Zirakpur. With the opening of Aloft Ahmedabad, SG Road, the brand is establishing a strong pan India presence. All Aloft hotels in India are developed with the Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Holdings.
The 176-room hotel will cater to both business and leisure travellers. “Aloft’s emphasis on design, combined with its tech-savvy features and vibrant social atmosphere all at an affordable price point, translates globally and it is attracting a growing group of loyal travellers. Aloft’s international expansion so early in the brand’s life cycle is unprecedented. The brand is quickly gaining traction in India, and we look forward to the continued momentum to grow the brand,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood.
In addition to its usual offerings, Aloft Ahmedabad, SG Road offers ‘tactic’, a versatile function space that is equipped with the latest audio-visual hardware, providing the perfect creative space for small meetings.
“We see a huge potential for Aloft in India, and will therefore pursue opportunities through an ambitious expansion plan with the opening of a second Aloft hotel in Bangalore, Aloft Bengaluru Cessna Business Park, later this year, and an Aloft hotel at the Delhi International Airport Limited (DIAL) in the near future. The economy is growing, the landscape is exotic and the culture is rich, making it the perfect match for the energy and vitality of Aloft Hotels. The brand is all about the tech-savvy early adopter, and we are excited to connect with India’s growing base of next generation travelers, offering a hotel experience that matches their forward-thinking sensibilities,” stated Dilip Puri, Managing Director India and Regional Vice President South Asia, Starwood Asia Pacific Hotels & Resorts.
Kumar Sitaraman, Chairman, Auromatrix Holdings opined that Aloft Hotels in India have successfully filled the void between upper-upscale and upscale hotels with their fresh, stylish, urban and tech-forward vibe, connecting travelers on their adventures. “The overall ambience sets it apart, and we look forward to strengthening our partnership with Starwood Hotels and Resorts with many more such properties,” he said.
