The event was an opportunity to encourage alliances between Indian and Cuban companies for the marketing and commercialization of the Island touristic products and investments in the tourism sector.
The Embassy of the Republic of Cuba in India, in collaboration with Meliá Hotels International, organized an interactive session to promote the Cuba destination in the Indian market. More than 40 representatives of travel agencies, national and international airlines, businessmen and print and digital media were present.
The Chargé d’Affaires a.i. Abel Aballe Despaigne made a presentation about the exotic and unique features of Cuba as a tourist destination and launched the promotional campaign “Cuba Unica” (Unique Cuba). The event was an opportunity to encourage alliances between Indian and Cuban companies for the marketing and commercialization of the Island touristic products and investments in the tourism sector. Likewise, it was presented the International Tourism Fair FITCUBA 2024, the most important event of the sector in Cuba, which will be held from May 1 to 5.
The Head of Sales in India of Melia Hotels International, Tonia Sehan, presented Meliá’s products in Cuba. Meliá is one of the largest and oldest foreign hotel chain presents in the Caribbean nation, with more than 30 properties.
In the last years, Cuba has steady made steps for encouraging the Indian tourism. Initiatives have been done to promote alliances with agencies, tour operators and advertising agencies for the promotion and marketing.
