Thomas Cook (India) Ltd., one of India’s leading integrated travel and travel related financial services company, is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the Company’s e-commerce (led by its portal thomascook.in) accounts for over 11 per cent of its overall travel business.
Having successfully transitioned from a brick & mortar player to its current omni-channel ‘Clicks & Bricks’ hybrid model, Thomas Cook’s eBusiness had launched a slew of innovative products: its Foreign Exchange & Holiday apps, Visa Online, Online Forex Store and Forex on Mobile. Its Foreign Exchange App has seen over 40 per cent of all transactions completed sans human intervention.
This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable on thomascook.in.
The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore.
Amit Madhan, President and Group Head, Technology & Shared Services Thomas Cook (India) Ltd said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portal thomascook.in and inspire demand by offering savings. The special air inclusive packages that have been launched as part of the campaign are simple and easy to book online via thomascook.in.”
