Tourism New Zealand Rewards Indian Trade Partners With Destination Experience

Tourism New Zealand recently concludes its first global trade incentive campaign which was a part of the 100% Pure New Zealand global campaign, IF YOU SEEK. The purpose was to encourage trade partners to enhance their destination knowledge of New Zealand. To qualify, participating travel sellers were required to participate in activities and utilize the marketing resources in-market to join a trade familiarisation trip to New Zealand.

Between 17-22 April 2023, they participated in unique experiences through sensory, seeker-themed activities handpicked in conjunction with the campaign.  Winners visited the North Island (Waiheke Island, Waikato, Rotorua and Northland) and enjoyed multiple experiences during the trip.

“Our trade partners are some of our most valuable advocates when it comes to driving in-market presence and preference for New Zealand. Destination knowledge is crucial to what they do, and we hope this experience in New Zealand has left them with a deeper appreciation and understanding that will be translated in how they position New Zealand to their customers in the market.” shared Gregg Wafelbakker, General Manager, Asia, Tourism New Zealand.

Aaron Gilden, Head of Sales, South & Southeast Asia, UK & Europe, Air New Zealand, echoed sentiments, adding, “We hope the experience will help our trade partners generate more meaningful conversations and interest around New Zealand. As the airline partner, this campaign opened opportunities for us to better engage with our partners and in turn, strengthen our show of what Air New Zealand has to offer.”

“I was completely intrigued by the Māori culture – the history and language. We got to try numerous Kiwi delicacies and explored multiple locations. We also got to build connections with the local suppliers who provided us with immense knowledge of the various offerings of New Zealand. The first-hand experience was truly educative, and I can’t wait to promote the beautiful country”, said Shalini Kalian, NCS Travels and Tours Pvt Ltd (winner from India)

“Right from the restaurants/hotels chosen to every activity that was planned gave us a varied experience that will help us promote New Zealand in the Indian market. We had people from regional tourism offices joining us to give in-depth knowledge on products and services in their region. This helps us immensely to sell products of different regions” said Harneet Singh Sawhney, Born 2 Holiday LLP (winner from India).