Travelport is celebrating the first anniversary of Travelport Rich Content and Branding, the industry leading solution that allows airlines to more effectively market and retail their offering to travel agencies around the world.
In the past year, over 120 network airlines and low cost carriers, representing more than 50 per cent of our total air segment volumes, have signed up to Rich Content and Branding including Lufthansa, SWISS, easyJet, Ryanair, Delta, United, Singapore Airlines, Air Canada, Air China and Kenya Airways. 90 airlines are now live in the system, ready for travel agencies to search, sell and book, with more airlines making their additional branded content available each week.
Travelport Rich Content and Branding enables airlines to fully display all of their fares, ancillaries and brand proposition, exactly as they would on their own websites, giving them the greatest control possible over how their products appear on travel agents’ screens.
Derek Sharp, Travelport’s Senior Vice President and Managing Director, Air Commerce, added: “Today marks a significant milestone for one of Travelport’s flagship products. With Rich Content and Branding, our airline customers are able to sell their products their way, in the intermediary channel, adding real value to their businesses. We have now achieved critical mass with the number of airlines who share our vision to offer travel agents and travellers visually-rich and interactive content and more and more airlines are signing up each week.”
Anil Parashar, President & CEO, InterGlobe Technology Quotient commented on this milestone – “We have achieved this landmark of Travelport Rich Content and Branding which completed its first anniversary. Designed to empower selling and build an engaging brand experience for airlines, this solution has been truly appreciated by the airlines world over, due to its interactive and visually-rich content which is proving to be a very effective sales tool for travel agents.”
