TravelTriangle, one of India’s first online holiday marketplace becomes Contribution Margin Net Marketing (CMNM) Positive in six key geographies including an International market, along with reaching 200 Cr GMV. With an enviable growth of 6X since last year, the company is now aiming to reach US$100M by March 2017. The six key markets include Sri Lanka, Himachal Pradesh, Sikkim, Gangtok, Darjeeling and Kashmir which have already started delivering phenomenal results to the business. Unlike the StartUp world where only cash burn makes the news, being completely profitable in six key geographies brings in a new wave of business showcasing the strength of Business model and the Team. The TravelTriangle services are rated 95.09 per cent Positive by the travellers which is among the highest benchmark in the market.
Sankalp Agarwal, CEO and Co-Founder, TravelTriangle said, “TravelTriangle has a DNA of innovation and it is visible from its innovative business model. We have always believed that liquidity is the currency on which marketplace business will be defined and on the same lines, for the fiscal year ending March’16, we have accomplished three decisive objectives. First and foremost, we ensured that we achieve enough liquidity in marketplace. Secondly, along with achieving liquidity, we increased take rates by 25 per cent. And thirdly, with sufficient increase in our take rates, we were able to break even in our key geographies. Now that the market is more sensible, we are positioned rightly at the end of the bull cycle of venture investment. In the next year, we will ensure that TravelTriangle contribution margin becomes positive for 80 per cent of our destinations – a feat which looks clearly possible in our roadmap to future.”
TravelTriangle with its unique business model is looking at the metrics which really matters for a business being CMNM Positive. The company takes pride in its lean and efficient model of operations from day one. The company’s initial years were spent in building a strong foundation in terms of creating a fantastic product for Travel agents and then based on customer reviews and effectiveness of the business model, it got scaled to travellers’ side. With its humongous network of 600+ travel partners, innovative tech-focused product and an attitude geared towards revolutionizing the way holidays are planned, the company’s efforts are now showing results.
Sanchit Garg, Co-Founder and Director, TravelTriangle said, “The very foundation of our model is based on the belief that we want to solve the problem which creates havoc for our travel partners. Our core belief is that our success depends on delivering growth and value to our 600+ Travel Agents active on our platform. It’s a great sense of achievement when we hear stories from travellers that the Travel Agents from our platform delighted them and we were able to clearly offer higher ROI to both traveller and the agents.”
Prabhat Gupta, Co-Founder and CTO, TravelTriangle said, “We solve the problem through technological innovation. We never focused ourselves on building a product that just delivers growth but a product which delivers value. Imagine a Travel Agent sitting in a tier II town, who has just two employees. He daily receives a 100 of queries, and he has no clue out of those 100’s, which ones will convert the fastest. He has no idea which ones to call first and considering his bandwidth, he is able to touch base with a paltry 30. Next day, the same story continues, reaching first 30 and forgetting the rest 70. Now imagine what happens at the end of the month. He has a pile of meaty prospects, but there is no way to reach them. We at TravelTriangle have solved this problem first, by providing deep analytical insights on which are the most appropriate prospects they must reach out to, thus TravelTriangle delivers higher conversion rates with the least amount of effort.”
