This endeavour will foster enduring partnerships within the Indian travel trade fraternity, enabling them to gain firsthand experience of everything Türkiye offers as a destination – Ismail Butun
Turkiye Tourism Promotion and Development Agency (TGA) and Outbound Tour Operators Association of India (OTOAI) have joined forces to organise a mega familiarisation (FAM) trip for OTOAI members. The joint fam will take place from June 30 to July 6, 2024. The initiative is dedicated to highlight Turkiye’s diverse and compelling products and attractions to Indian travel agents. As part of the initiative, a total of 40 OTOAI members from across India will be participating in this exciting endeavour, representing diverse regions and tourism interests.
In addition to sightseeing excursions, the trip will also include strategic B2B meetings scheduled in İstanbul, where Turkish tourism sector representatives and Indian travel agents will convene to foster meaningful discussions and forge valuable partnerships. These meetings are expected to serve as a pivotal platform for collaboration, allowing industry professionals to explore innovative avenues for enhancing tourism between India and Türkiye. Covering the enchanting cities of İstanbul, Antalya, and İzmir with specific visits to Pamukkale and Kuşadası, participants will explore the diverse array of attractions that Türkiye has to offer.
Speaking about the collaboration, Ismail Butun, General Manager, TGA said, “India has emerged as a pivotal market for the Turkish tourism sector witnessing a consistent surge in Indian tourists annually. Our partnership with OTOAI propels us to further connect with and cater to discerning Indian travellers, fostering deeper cultural exchanges and enriching experiences. This endeavour will foster enduring partnerships within the Indian travel trade fraternity, enabling them to gain firsthand experience of everything Türkiye offers as a destination.”
Commenting on this exciting partnership with Türkiye Tourism, Riaz Munshi, President, OTOAI said, “OTOAI is delighted to collaborate with TGA for this exciting initiative. As India’s leading outbound tour operators association, we are committed to promoting international travel and fostering collaborations that benefit our members and the global tourism industry at large. This familiarisation trip will provide our members with valuable insights into Türkiye’s tourism offerings and facilitate networking opportunities with key stakeholders in the Turkish tourism sector.”
