Via.com has received a tremendous response for its recently-launched application for Android devices. A seamless booking experience, instant connectivity with the airline helpdesk and the EMI facility which no other travel app offers has made the VIA app the top rated travel app in the country with a rating of 4.4 on Google Play.
Swaminathan Vedaranyam, CEO, Via.com said, “We are thrilled by the kind of rave reviews the VIA app has received. Almost 45% of the traffic on our consumer-facing platform now comes through the app. It has resulted in a 200% rise in traffic on VIA.com and a 140% spike in the conversion rate. Going forward, we aim to introduce more features that will firmly foster VIA app’s identity as the go-to travel booking destination for users.”
In the pipeline are additions that will make the app even more comprehensive. It will be equipped with the ability to search for nearby hotels within a specific radius via GPS and allow users to see instant rates. Additionally, users will also be able to find the nearest travel agent while they are on a trip.
The referral scheme will offer exclusive discounts and reward points for users who recommend the app to other friends and family. Through the VIA app, consumers will be able to book complete holiday packages and bus tickets from the country’s largest inventory of suppliers. The airfare Calendar will help travellers find the dates with the lowest fares and will assist them in making bookings wisely.
