VisitBritain launched their latest Bollywood Britain – Shaandaar campaign, carrying forward their Bollywood association in India. This campaign is in association with the Indian Film Industry’s prominent film labels, Fox Star Studios, Phantom Films and Dharma Productions. Shahid Kapoor and Alia Bhatt, who star in the much awaited Shaandaar were seen at the launch event.
Bollywood fans have been experiencing Britain through films over the years, often these films are around romance and families. The beauty and romance of the destination, well captured in these films, provide the perfect setting for film lovers to visit and experience this in Britain for themselves. Memories, passion and adventure are the latest offerings of the Bollywood themed campaign that VisitBritain has undertaken in India this year.
Bollywood Britain – Shaandaar, a contest based campaign, launches the TVC with a strong digital focus in association with sponsor partner Turkish Airlines. The airline is offering 2 Couple Business Class flights to Britain for the lucky winners to go explore the stunning British countryside.
VisitBritain’s Regional Manager for Asia Pacific & Middle East, SumathiRamanathan adds,“We are very pleased to be working with this movie and the fantastic star cast in it. We are honoured to have partnered with Dharma productions for this campaign. Britain is known for its lush countryside and picturesque locations and this opportunity helps us celebrate that and much more. We hope that this film is a blockbuster and encourages all the Indian travellers to come relive their Bollywood memories in Britain.”
Turkish Airlines General Manager’s, Mehmet Akay from Mumbai and Ozer Guler from New Delhi, said, “We are delighted to be the airline partner of choice, for the VisitBritain – Shaandaar campaign. Britain is one of the most picturesque places in the world; an ideal romantic get-away with its scenic beauty, food and nightlife.”
