007 fans are in for a treat as the ‘Bond is GREAT’ campaign comes to India, giving people a chance to experience Britain in Bond style. Scheduled to release on 20th November in India, SPECTRE, the 24th James Bond adventure showcases what makes Britain GREAT.
Commenting on the launch, Sally Balcombe, Chief Executive Officer, VisitBritain said, “We know that the link between tourism and film is a potent one. Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon. That’s why we are working hard to encourage and inspire more people to holiday in Britain through our ‘Bond is GREAT Britain’ campaign, leading to a measurable increase in international visitor numbers and visitor spend across the nations and regions of Britain.”
In association with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios, VisitBritain kicked-off the global film tourism campaign ‘Bond is GREAT’ in more than 60 countries, encouraging Bond fans and travel enthusiasts to choose Britain – the home of Bond – for their next holiday.
As part of the ‘Bond is GREAT’ campaign in India, an exclusive four city SPECTRE premiers and networking dinner will be hosted by the British High Commission, UKTI, VisitBritain and British Council across New Delhi, Bangalore, Kolkata and Chennai on Thursday, 19th November. The event will highlight why Britain is great for business, tourism and education whilst bringing to life the landscape, rich culture and heritage of the UK.
