With openings of W hotels in Singapore and Bangkok, W Hotels Worldwide unveiled its plans to more than double its Asian presence by the end of 2018. As of now, more than half of the W brand’s global pipeline is slated for Asia Pacific, including the first W Hotel in mainland China opening in Guangzhou later this month, followed by other China openings in Beijing, Shanghai, Changsha, and Suzhou over the next five years. Additional W Hotels have been announced in India, Indonesia and Malaysia.
“Asia is a rapidly growing market, long known for exemplary, traditional service in hospitality,” said Paul James, Global Brand Leader, W Hotels Worldwide, St. Regis, and The Luxury Collection. “With each new W Hotel opening, we are able to reinvent the luxury hotel landscape, offering cutting-edge design, whatever/whenever service, and insider access to what’s new and next for both our guests and locals alike.”
The W brand first entered Asia in 2004 with the opening of W Seoul – Walkerhill. Since then, W Hotels has strengthened its presence in the region with eight hotels and retreats in seven countries, including properties in Thailand, Singapore, Indonesia, Taiwan, Maldives, and Hong Kong.
“The growth spurt of W Hotels in Asia Pacific reflects a significant growth in demand for stylish luxury brands,” said Stephen Ho, President, Asia Pacific, Starwood Hotels & Resorts Worldwide, Inc. “In addition, we believe W Hotels’ reinterpretation of luxury is what contributes to the brand’s success. W Hotels have now become a landmark and symbol of transformation in key cities and premier resorts across Asia Pacific.”
W Hotels will open eleven new properties in the Asia Pacific region by 2018, including : W Guangzhou Hotel & Residences, W Beijing, W Changsha, W Shanghai – The Bund, W Retreat & Spa Goa, W Mumbai, W Noida – Delhi NCR, W Jakarta, W Kuala Lumpur, W Delhi NCR – Gurgaon and W Suzhou.
Caption: Exterior Rendering of W Mumbai