Wyndham Hotels & Resorts unveils full-year results for the region for 2023. Introduced 9 brands into new countries, signed over 100 contracts, opened 87 new hotels and added 9,500 rooms in 2023.
Wyndham Hotels & Resorts reveals its impressive gains across Europe, Middle East, Eurasia and Africa, unveiling full-year results for the region for 2023. Among the highlights: the Company introduced 9 brands into new countries, signed 107 franchise agreements, opened 87 hotels, and added 9,500 rooms.
Anchored by its OwnerFirstTM approach to franchising, the growth underscores Wyndham’s long-term commitment to helping deliver success for owners and franchisees. Inclusive of last year’s additions, the Company now has 639 hotels throughout EMEA, 12 of which are managed, representing over 88,000 rooms across 15 brands with a pipeline of over 150 hotels.
“We’re incredibly proud of our record growth in 2023 and the trust that owners and franchisees across the region continue to put in Wyndham Hotels & Resorts. Increasingly, owners are seeing the value of partnering with the world’s largest hotel franchisor and joining our Wyndham family. From our award-winning loyalty program, Wyndham Rewards, to our ability to deliver best-in-class technology, marketing, sales tools and a strong distribution platform —they realise the power of the Wyndham Advantage.” – Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.
Full-Year Highlights:
- Strategically strengthened its presence in India with six openings while inking a deal for the first-ever Wyndham Grand in Rajasthan. Wyndham currently has nearly 60 hotels across 40 cities in India.
- Welcomed its first Registry Collection Hotel—the Ajul Luxury Hotel & Spa Resort on Greece’s Chalkidiki peninsula, owned and operated by Zeus International Hotels & Resorts.
- Opened the first Vienna House Easy by Wyndham hotel in central Berlin since acquiring the brand in collaboration with HR Group.
- Opened 11 hotels in Türkiye, Wyndham’s fifth largest market globally and a key growth market for the Company.
- Drove significant growth for its Trademark Collection by Wyndham brand, with new brand entries into Malta, Portugal, Türkiye and Qatar.
- Debuted Wyndham Grand in Kracow, Dolce by Wyndham in Italy’s fashion capital of Milan and roadside icon Super 8 by Wyndham in the UK.
- Expanded its presence in The Commonwealth of Independent States (CIS) with eight hotel openings including three brand entries in Uzbekistan under the Ramada Encore by Wyndham, Wyndham Garden and TRYP by Wyndham brands.
- Expanded its midscale offerings in Saudi Arabia with a new hotel in Al Khobar, under the Ramada Encore by Wyndham brand while appointing a new Country Director, Mohamad Haj Hassan, for the Kingdom.
