Yatra.com has launched a comprehensive collection of world class activities and experiences. Currently, available on Yatra website and Yatra Andriod mobile app, it is a handpicked inventory of over 40,000 activities designed by experienced professionals.
Having a strong foothold in the holiday packages space, Yatra is looking to expand its travel offerings to include in-city activities and experiences. As a part of this offering, Yatra will showcase close to 1,000 experiences in 57 domestic cities and over 39,000 experiences in 1,545 international cities. Priced between Rs. 2,000 and Rs. 40,000, these activities involve a host of experiences for individuals and families, comprising of Extreme Adventure, Events and Shows, Outdoor Fun, Luxury and Romance, Food, and Workshops.
Commenting on the development, Sharat Dhall, President, Yatra.com said, “Travellers are evolving and seeking a wider range of local experiences as a part of their travels. Launching activities is a firm step towards meeting these needs by expanding the “experiential activities” category at Yatra. We are confident that these will add an enthralling and exciting element to our customers’ travels whether as a part of a long outstation break or a short in-city interlude in their busy lives.”
Previously, in 2015, Yatra along with Snow Leopard Adventure launched Adventure Nation, India’s first social website dedicated to adventure, and in 2016, partnered with Travel Logs, a company that curates experiences to bring out the finer aspects of travel across India. Having an in-depth understanding of this segment, Yatra believes this to be a fast growing sector in the travel business as it caters to customers seeking unique experiences.
