Bhutan Tourism India Roadshow concludes with mega success, with 18 Bhutanese exhibitors engaging with 700 Indian travel agents across four cities in India to celebrate 50 years of tourism in Bhutan and promote summer travel period.
The Department of Tourism Bhutan successfully concludes its inaugural Indian Tourism Roadshow, held to celebrate the 50th anniversary of tourism in the Kingdom and to boost summer arrivals. The roadshow, conducted from June 17-21, 2024, spanned four major Indian cities: Delhi, Mumbai, Ahmedabad, and Kolkata.
The events witnessed over 600 companies and 700 Indian travel agents in attendance. A diverse group of 18 Bhutanese exhibitors, including leading tour operators, hotels and airlines showcased exclusive offers, packages, and promotions designed to attract Indian travellers. The roadshow provided a platform for Bhutanese exhibitors to engage directly with Indian travel professionals, fostering stronger partnerships and creating new opportunities for tourism growth.
In May 2024, 19,212 Indian travellers are said to have visited Bhutan, with a 100% increase over April and May months.
Carissa Nimah, Chief Marketing Officer, Bhutan Tourism said: “We are thrilled with the success of our first ever Indian Tourism Roadshow. The enthusiastic participation from Indian travel agents and the many positive interactions with our Bhutanese exhibitors underscore the strong interest in Bhutan as a travel destination. This roadshow not only celebrates 50 years of tourism in Bhutan but also strengthens our commitment to fostering deeper connections with our neighbouring market. We look forward to welcoming more Indian visitors to experience the unique beauty and culture of our Kingdom.”
“The Bhutan tourism roadshow was outstanding, offering me valuable opportunities to meet excellent partners and gain deeper insights into this beautiful destination. The presentations and information given by all partners were incredibly insightful, providing a comprehensive understanding of Bhutan’s unique attractions and tourism potential. Bhutan is just an hour flight from Kolkata, and being so close, I look forward to sending more passengers,” said Neha Jain, CEO, Spectrum Holidays.
“The participation of so many stakeholders from Bhutan is a testimony to the potential of the Indian Outbound Travel and the interest in Bhutan to tap this market. This road show gives us as an Indian Operator a lot of confidence in promoting Bhutan as an destination and will go a long way in fostering great relationship between the stakeholders and opportunity to market it”, Mahendra Vakharia & Maitreyee Patel, Co-founders – Pathfinders Holidays, Ahmedabad.
19,212 Indians visit Bhutan in May 2024, marking 100% increase over April
