GoUSA TV recently launched GoUSA TV app which is available for download on iOS and Android devices around the world. The app harnesses the power of entertainment to inspire overseas travellers to consider a US destination. A first-of-its-kind connected TV network, GoUSA TV is the definitive source to find real, authentic, and on-demand video content about travel experiences in the USA. The app is currently available to Apple users with iOS 11 and higher and can be downloaded via this link or by searching for “GoUSA TV” in the App Store. Android users can download the app via this link or by searching for “GoUSA TV” in the Google Play Store.
The app launch is an extension of Brand USA’s strategy to immerse audiences in an entertainment-led point of view of the USA and includes two new programs:
Ask A Local takes viewers across the United States and its territories, with local residents in each destination sharing travel tips. Whether it’s the most rewarding hiking and fishing in Minnesota or the most thrilling rodeos in Texas, “Ask a Local” provides the inspiration travelers can only get by talking with someone who really knows the destination.
SORTEDfood: Lost and Hungry is a series from SORTEDfood, a popular group of British mates looking for exceptional experiences in food. “Lost and Hungry” is a series where they travel across the United States living by two simple rules – they can’t go anywhere or eat anything unless it has been recommended to them.
As GoUSA TV’s global audience grows, the app will enable Brand USA to continue strategically curating and distributing video content across categories that currently include the Great Outdoors, Road Trips, Food & Drink, and Culture & Events.
Tom Garzilli, Chief Marketing Officer, Brand USA said, “Bringing best-in-class travel video to smartphone users around the world is a huge opportunity to engage with audiences in a way no other destination marketing organisation ever has. Audiences today are more engaged than ever before and expect the content they love to be readily available on screens large and small alike. Streaming our content to millions of travelers through just a few taps of their finger is an exciting evolution of our strategy to deliver real, authentic storytelling that can inspire travel to the USA.”
GoUSA TV is the premier travel entertainment channel available at viewers’ fingertips where travelers can watch full episodes, documentaries, and films told from the diverse perspectives of real people with no subscription, fees, or logins required. Over the next few months, the app will sample GoUSA TV content through multiple touch points including sponsorships, consumer and trade public relations, and paid social media advertising. New programs and episodes will be uploaded weekly and GoUSA TV plans to expand its library to feature more themes and formats, including series, films, and live videos.
