Ark Travels has successfully completed 25 years in the business of international cruise sales. The B2B travel company who has been a trendsetter in the cruise industry has celebrated this milestone by being the first Indian PSA to send 50,000 passengers from India to travel on board the fleet of Genting Cruise Lines comprising of Star Cruises & Dream Cruises.
Kishan Biyani, Managing Director, Art Travels said, “We would like to convey our gratitude to the management team of Genting Cruise Lines based in Singapore, Hong Kong and India for their complete support to all our endeavours. This landmark achievement has been a result of our collective team work. Additionally, we would like to thank our Pan-India network of over 5000 retail travel partners who have been instrumental in our success. Ark Travels will continue our endless endeavour to be their one-point-of-contact for selling cruise vacations in India and worldwide.”
Attributing Ark Travel’s success to a well-rounded marketing strategy, Biyani said, “Our marketing strategy is highly innovative. We have created a segment for weddings to be hosted on board Genting Cruise Lines ships. The unmatched luxury on board the floating resort has been projected as a unique wedding getaway to suite all the Indian wedding requirements. We are reaching out to our retail travel partners in Tier II & Tier III cities through our sale team who conducts & imparts cruise education, roadshows & seminars for them. We are now moving towards increasing our visibility to our trade partners through our active participation in major travel trade shows. It is a continued effort to strengthen our relationship with our partners & empowering them digitally driven tool called DECK PRO, which is our online booking engine.”
DECK PRO, the unique ARK Travels proprietary online system allowing travel agents to register for free, check real-time availability of cabins, and get quotations, access rich content & vessel information directly in their office.
Michael Goh, Senior Vice President – International Sales, Genting Cruise Lines said, “Having just celebrated Genting Cruise Lines’ 25th Anniversary, we are also excited to celebrate Ark Travels 25 years of selling cruises in the Indian market. It’s a perfect partnership as we celebrate this milestone together of achieving over 50,000 passengers from India to take a cruise with Star Cruises and Dream Cruises. Once again, we congratulate and thank Ark Travels for their continued support and for achieving such an amazing milestone”.
Naresh Rawal, Vice President – Sales & Marketing India & South Asia, Genting Cruise Lines added, “With strong and trusted PSAs like Ark Travels, we remain very optimistic that these numbers will continue to grow and India will remain one of the key source markets for the cruise brands under Genting Cruise Lines. We will continue to explore new opportunities together to expand the Fly-Cruise market, as well as the growing potential of the MICE market from India.”
