In sync with the Tourism Council of Bhutan’s thrust towards international source markets, tourist arrivals for 2014 grew to 133,480, demonstrating an impressive growth of 14.85 per cent percent over the corresponding year. Whilst international travellers grew to 68,081, India continued to be it’s top source market with an additional 62,129 arrivals.
Recently, the tourism council of Bhutan also unveiled the ‘Visit Bhutan 2015’ – dedicated to Jigme Singye Wangchuck, who has been the pioneer of tourism in Bhutan.
Tourism Council of Bhutan has been effectively promoting Bhutan – ‘Celebrate Happiness’ theme in key source markets, wherein India and South East Asia form a critical component. The marketing initiatives deployed globally are a combination of on ground promotions that include participation at key B2B / B2C exhibitions and roadshows, in addition to working with Bhutan’s key stakeholders through activities that involve engagements with travel trade and international media.
Damcho Rinzim, Head, Marketing and Promotion Division, Tourism Council of Bhutan said, “We believe in a sustainable approach to growth and development of the tourism industry in Bhutan. Our destination offers tremendous potential as an indigenous industry with clear comparative advantages which are compelling reasons to promote Bhutan as a high-end tourist destination. International travellers to Bhutan are lured by the myriad of offerings that include heritage, culture, natural beauty and a range of quality world class hospitality and tourism industry.”
