Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is hoping to inspire more travellers to experience Abu Dhabi’s expanding tourism products portfolio with a revamped visitabudhabi.ae website showcasing many of the emirate’s best experiences, hotels and restaurants.
The online facelift was revealed at the Abu Dhabi pavilion at ITB Berlin. Developed by TCA Abu Dhabi, the website’s new design includes around 300,000 words and 4,000 images in support of different products and experiences that can be enjoyed across a number of the most commonly requested information categories.
Mouza Al Shamsi, Acting Executive Director, Marketing & Communications, TCA Abu Dhabi said the website’s overhaul would help better connect the consumer with the emirate by providing ‘inspirational experiences’ which consumers could enjoy and book. “We constantly strive to make our digital marketing platforms engaging and informative, and with these latest improvements, have now become much more responsive to our customers. With this new site we can now showcase the destination through thematic experiences that reflect our diversity in landscape, culture, heritage, attractions and accommodation referring consumers directly to our industry partners. From the outset, the brief was to make the site more inspiring and visually appealing, and capitalise on the latest trends in digital engagement,” she said.
An Arabic phrasebook, downloadable guides and maps, currency converter, weather forecast and detailed Frequently Asked Questions sections rounds off the new features.
